My 60th birthday is coming up this September. It feels like a real milestone and I've been trying to figure out what I want to do to mark the occasion. I haven't come up with much; my bucket list is pretty much non-existent. However, there was one thing.....
A few months ago I joined a PR Mastermind group led by PR veteran Margie Zable Fisher. At our first meeting each member of the group selected a PR goal to work on over the next few months. I was crystal clear on what my goal would be. I wanted to blog for the Huffington Post. While my writing has appeared elsewhere I had yet to get a post on Huffington. Occasionally, over the last few years, I had submitted posts but my submissions seemed to fall into an abyss. I do admit that I am not the most gifted writer. Instead I see myself as an expert who writes about her expertise - conflict management, relationships, divorce, marriage, workplace disputes, family conflict, etc. And, my message and mission are somewhat unique.
With the support of my fellow PR Masterminders I became committed to stalking various HuffPost editors in order to get their attention. Stalking on twitter, FaceBook, and other places where I could comment on posts and show how smart and witty I am. Nothing helped. The whole thing was driving me crazy. (And, I was bordering on obsession.) I was driven to make it happen before I was 60. And, I did. Here is my first post - Elinor Robin, PhD.!!!!!!!
I am going to spare you the details of how this came to be but suffice it to say that its not what you know or who you know. What is important is who knows you. I am looking forward to writing for the Huffington Post, at least until I am 70. Its going to be an interesting decade.
